Privacy Policy – Unbound-Merino

Last Updated: December 10, 2025

This Privacy Policy explains the data protection and privacy practices of www.unbound-merino.com (“Unbound-Merino”, “we”, “us”, or “our”). We are committed to safeguarding your personal information while providing a personalized, reliable, and valuable service. This Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your data.

1. Legal Basis for Processing

We process personal data in accordance with applicable international data protection laws and regulations. The lawful bases for processing include:

• Performance of a Contract: When processing is necessary to provide the services you have requested.

• Legitimate Interests: When processing is required for website operation, service improvement, fraud prevention, or ensuring security.

• Consent: When you voluntarily agree to marketing communications or optional features.

• Legal Obligation: When processing is necessary to comply with statutory or regulatory requirements in any relevant jurisdiction.

2. Personal Information

Personal information may include your name, email address, postal address, phone number, and payment details. We use this information solely to provide the services you request, to communicate with you regarding your orders or account, or to comply with legal obligations.

We will not share your personal information with third parties without your prior consent, except where required by law, regulation, or for legitimate business purposes such as payment processing or delivery.

3. Non-Personal Information

We may collect non-identifiable information such as IP addresses, browser type, pages accessed, and files downloaded. This information is used to:

• Monitor and improve website performance and user experience.
• Analyze traffic patterns and the popularity of content.
• Identify and prevent potential security threats.

This information does not identify individual users and is used solely for analytical and operational purposes.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance user experience. These include:

• Session Cookies (PHP Sessions): To ensure the website operates correctly.
• Functional Cookies (Image Sliders & Cookie Banner): To provide dynamic content.
• Analytical Cookies (Google Analytics): To understand user behavior and improve website performance.

You can manage or disable cookies through your browser settings; however, some website features may not function properly without cookies.

5. Data Security

We implement robust technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Measures include:

• Secure servers with restricted physical access.
• Encrypted data transmission using SSL/TLS.
• Firewalls, intrusion detection systems, and regular security audits.

Despite these measures, no system is completely secure. By using our Site, you acknowledge that we cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer required, it is securely deleted or anonymized to prevent unauthorized recovery. Retention periods are regularly reviewed to ensure compliance with applicable data protection laws.

7. Third-Party Links

Our Site may contain links to third-party websites. Unbound-Merino is not responsible for the privacy practices, content, or services of these external sites. We encourage users to review the privacy policies of any third-party site before providing personal information.

8. Your Rights

Under applicable UK data protection laws, you have the right to:

• Access the personal data we hold about you.
• Request correction or updating of inaccurate or incomplete data.
• Request erasure of your data where permitted by law.
• Object to or restrict certain types of processing.
• Withdraw consent for marketing communications at any time.

To exercise your rights, please contact us via our Contact Us page. We will respond in accordance with legal requirements.

9. Marketing Communications

If you consent to receive marketing communications, you may unsubscribe at any time using the links in our emails or by contacting us. Marketing communications are sent only to those who have provided explicit consent.

10. International Data Transfers

Personal data may be transferred to or stored in countries outside the UK where our service providers operate. We ensure that adequate protections are in place, such as standard contractual clauses, to safeguard your data in compliance with applicable laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Updated versions will be posted on the Site with the revision date. Continued use of the Site constitutes acceptance of any changes.

12. Contact Information

For questions, concerns, or to exercise your data protection rights, please contact us at:

Unbound-Merino 
6127 Kirby Drive, Houston Texas, 77005 
Email: [email protected]